Sherwin-Williams is making interior wood-staining projects fast and easy by introducing Minwax® Performance Series, an extension of the best-in-class Minwax products, along with a redesigned color palette and interior stain design center.
“We know how important it is for interior staining projects to be efficient and effective,” says Jeff Winter, vice president of marketing at Sherwin-Williams. “With this comprehensive new wood-finishing system, including premium products, contemporary colors, and applicators, we are able to provide everything you need to quickly achieve beautiful and durable results.”
The new Minwax Performance Series, an extension of the best-in-class Minwax family of products, includes three innovative finishing solutions: Tintable Wood Stain, Fast-Dry Sanding Sealer, and Fast-Dry Varnish. The new line, updated color palette and the ability to tint custom colors are only available at Sherwin-Williams stores along with a new interior stain design center.
New interior stain design center
This new streamlined integrated system makes it easier than ever for contractors to add interior wood staining projects to their jobs. The new display includes wood chip samples to help both pros and DIY customers envision the final result. It is organized by the project process of Prepare, Stain and Protect and simplifies product and color selection for everyone.
New color palette
An updated 48-color palette is now available for both the new Minwax Performance Series Tintable Wood Stain and Minwax Water-Based Tintable Wood Stain. Combining classic selections and modern additions, the new palette makes it simple to choose the right color for any interior staining project.
Minwax Performance Series
Tintable Wood Stain – While conventional stains are only available in prepackaged colors, the new Minwax Performance Series Tintable Wood Stain can be tinted in a wide array of colors, allowing for the ultimate design flexibility. In addition to the 48-color palette, the product is available in custom and stainmatched hues. It can also be recoated in two to six hours, compared with 18 to 24 hours for conventional stains. The thicker formula provides a long-lasting finish and causes less dripping, saving time on clean-up. Minwax Performance Tintable Interior Wood Stains are available in 550 and 250 g/L VOC offerings.
Fast-Dry Sanding Sealer – The Minwax Performance Series Fast-Dry Sanding Sealer can be applied between the stain and varnish, and sands quickly and easily after just one hour to give projects a smoother finish in less time. A benefit to beginners and experienced painters alike, the sealer is more forgiving of application inconsistencies, quickly sanding out any drips.
Fast-Dry Varnish – Dry to the touch in 30 minutes, Minwax Performance Series Fast-Dry Varnish provides a rich, amber finish to seal and protect projects. The varnish allows the true texture of the wood to show through, preserving its unique character. It is also formulated for an industry-leading three-hour recoat time, making it possible to finish projects in one day.
All three Minwax Performance Series products are now available exclusively at Sherwin- Williams stores. For more information about this new wood-finishing system from the brand with America’s No. 1 selling interior wood stain – Minwax, visit s-w.com/minwax-performance.
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