The “new normal” caused by COVID-19 is presenting many of us with new, unique challenges. For painting contractors and many small to medium business owners, one of those challenges is ensuring the necessary cash is on hand to keep ahead of your debts, whether paying the rent or paying your team.
The following are some ideas from various sources that merit consideration in any current cash flow strategy. Continue reading Cash is King: 5 Strategies to Help Generate and Manage Your Cash Flow
Is your website working as hard as it can for you? We asked Al Pirozzoli, a New York-based marketing consultant who has advised many professional painting contractors, for some fast ways to improve your site. Continue reading Stand Out! Providing a Human Face to Your Website
In this episode of our Pro on the Go video series, we asked Rodrigo Vasconcellos of Palette Pro Painting and Renovation in White Plains, New York about why he is using videos to market his company. Continue reading Pro Tips: Using Video to Market Your Painting Company
Dollar for dollar, the business card is one of the most powerful single business tools you can invest in. Here are some ideas for maximizing your return on this investment. Continue reading Pro Marketing Tips: Unleash the Power of Your Business Card
Looking for ways to improve your painting and business skills? These Spanish-language videos can help. Watch these and more videos at swlatino.com. Continue reading Videos for Pros in Spanish
Social media is a good way to connect with both current and potential customers. Each platform works differently, and the needs of paint contracting companies may not be the same as other businesses. We asked the marketing experts at Sherwin-Williams for advice on the most effective ways for pro painters to use each major platform. Continue reading Social Media Success Tips for Pro Painters
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have to keep visitors on your website for long enough to pique their interest. And that means not scaring off your prospects with features that are annoying or — even worse — that could make you look unprofessional. Continue reading Is Your Website Working Against You? 5 Features You May Want to Rethink