Social media is a good way to connect with both current and potential customers. Each platform works differently, and the needs of paint contracting companies may not be the same as other businesses. We asked the marketing experts at Sherwin-Williams for advice on the most effective ways for pro painters to use each major platform. Continue reading Social Media Success Tips for Pro Painters
In this episode of the Pro on the Go video series, Aldo Corona of Corona Finishes in Dallas, Texas talks about how online paint product ordering helps his company. Continue reading Pro Tips: Get What You Need Fast with Online Ordering (video)
The question: We’re seeing more “paint and primer in one” products out there. Does that mean we don’t need primers anymore? Continue reading The truth about ‘paint and primer in one’
Making great hires is essential for today’s painting contractor. A well-designed internship program can help you find the best talent and fuel productivity and growth, says Dave Scaturro of Alpine Painting and Sandblasting in Paterson, New Jersey. Continue reading Internships: A Talent Source for Hiring
Want to help your customers choose the right paint colors for their projects? Sherwin-Williams has made it easier than ever for you by creating new palettes for seven specific project types. In this article, we take a look at the 2019 New Residential Color Collection. Make use of these palettes to help counsel your customers on the latest color trends for their new residential jobs. Continue reading Color Trends: New Residential Colors for 2019
