Painting is an investment for you and your customers – in time, in money, in labor. Pros know that the right paint is one of the keys to a high-quality, long-lasting finish. Your choice of coatings can literally make or break your next paint job.
For this in-depth special report, we asked the product experts at Sherwin-Williams for advice on picking the right products for every project.
There are three parts to this story:
1. The Right Ingredients, Applicators and Finish
In this first part of the story, we’ll take a look at the basics: the ingredients that make up paint and the importance of picking the right sheens and the right applicator.
2. Products for Pros: The Best Exterior Coatings
Expert picks for today’s best exterior coatings, including the top everyday paints, high-performance specialty coatings, concrete coatings and wood finishes.
3. How to Calculate Cost Per Year of Service
Before you specify paint based on price, consider this: Lower-quality paints require more coats to cover and, because they aren’t as durable, need maintenance much sooner. This is especially true with exterior coatings. We show you how to do the math to get the most value for your customer.
This article was originally published in the Spring 2025 issue of PPC/Pintor Pro magazine. Photography courtesy Sherwin-Williams. ©2025 Fusable.
