Category Archives: Products & Applications

Innovation + Inspiration: The Living Well Collection

“We asked a lot of our homes in 2020,” says Sue Wadden, director of color marketing at Sherwin-Williams. “Bedrooms were turned into classrooms, living rooms into gyms and kitchens into conference rooms. We are now more mindful than ever of how these spaces impact us both physically and mentally.”

The paints and palettes of the new Living Well™ Collection can help people live more mindfully, she says. The collection includes 11 new color palettes and two products that expand the popular SuperPaint® line with added air purifying and sanitizing technologies. Continue reading Innovation + Inspiration: The Living Well Collection

Be the Best!

Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting. Continue reading Be the Best!

Upgrade to Mutually Beneficial Product Solutions

Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Upgrade to Mutually Beneficial Product Solutions

Emerald® Rain Refresh Wins Innovation Awards

The newest addition to the Emerald® paint line has received two awards for innovation. Emerald® Rain Refresh™ Exterior Acrylic Latex with Self-Cleaning Technology was named a FacilitiesNet 2020 Vision Award winner and a Merit Award Winner in Buildings Magazine’s 2020 Product Innovations Awards. Continue reading Emerald® Rain Refresh Wins Innovation Awards