Category Archives: Color

Color

Help Ease Your Customers’ Color Journey with the 2024 Colormix® Forecast

As a professional painting contractor, you know that color selection can be one of your customers’ biggest pain points. With so many color options available, it’s easy to see why. So how do you help your customers make informed choices and get your jobs started quickly?

The good news is that you and your customers don’t have to be color experts. You can rely on the experienced color professionals at Sherwin-Williams, who have developed easy-to-use tools and resources to help make the color decision process faster and easier.
Continue reading Help Ease Your Customers’ Color Journey with the 2024 Colormix® Forecast →

Color, Online Extras

4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster

First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint – and why many of your potential customers want your opinion on their color selection.

Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look.
Continue reading 4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster →

Color

Terra: The 2023 Colormix® Color Forecast

Paint color trends are always changing and evolving. As a pro painter, the challenge is to stay current so you can best help your customers in the color selection process.

One excellent resource is the annual Sherwin-Williams Colormix® Color Forecast. Each year, the company’s Color Forecast Team of color professionals spend months researching color, design and pop culture trends to develop their latest paint color recommendations.
Continue reading Terra: The 2023 Colormix® Color Forecast →

Color, Products & Applications

Innovation + Inspiration: The Living Well™ Collection

“We asked a lot of our homes in 2020,” says Sue Wadden, director of color marketing at Sherwin-Williams. “Bedrooms were turned into classrooms, living rooms into gyms and kitchens into conference rooms. We are now more mindful than ever of how these spaces impact us both physically and mentally.”

The paints and palettes of the new Living Well™ Collection can help people live more mindfully, she says. The collection includes 11 new color palettes and two products that expand the popular SuperPaint® line with added air purifying and sanitizing technologies. Continue reading Innovation + Inspiration: The Living Well™ Collection →

Color, Online Extras

Simple and Serene: The Sherwin-Williams 2021 Color of the Year

Urbane Bronze SW 7048 (245-C7), the Sherwin-Williams 2021 Color of the Year, is a warm, sophisticated bronze, a color that inspires us to find sanctuary in any space. Urbane Bronze is a rich anchor that grounds the mind in calm and stability with its ties to the natural world. Continue reading Simple and Serene: The Sherwin-Williams 2021 Color of the Year →