First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint – and why many of your potential customers want your opinion on their color selection.
Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look.
Continue reading 4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster
“We asked a lot of our homes in 2020,” says Sue Wadden, director of color marketing at Sherwin-Williams. “Bedrooms were turned into classrooms, living rooms into gyms and kitchens into conference rooms. We are now more mindful than ever of how these spaces impact us both physically and mentally.”
The paints and palettes of the new Living Well™ Collection can help people live more mindfully, she says. The collection includes 11 new color palettes and two products that expand the popular SuperPaint® line with added air purifying and sanitizing technologies. Continue reading Innovation + Inspiration: The Living Well™ Collection
Urbane Bronze SW 7048 (245-C7), the Sherwin-Williams 2021 Color of the Year, is a warm, sophisticated bronze, a color that inspires us to find sanctuary in any space. Urbane Bronze is a rich anchor that grounds the mind in calm and stability with its ties to the natural world. Continue reading Simple and Serene: The Sherwin-Williams 2021 Color of the Year
Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting. Continue reading Be the Best!
What are the latest trends in paint color? Think rhythm, say the color experts at Sherwin-Williams. Continue reading 2021 Colormix® Forecast: The Rhythm of Color
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is the Sherwin-Williams 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors coordinate well with it.
Continue reading Perfect Pairings for the Color of the Year