Choosing color can be one of the most challenging parts of any paint project. Are you doing everything you can to make the process as painless as possible for your customers?
Continue reading Boost Customer Color Selection Confidence with the Pro Color Toolkit
Tag Archives: color consulting
4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster
First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint – and why many of your potential customers want your opinion on their color selection.
Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look.
Continue reading 4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster
Terra: The 2023 Colormix® Color Forecast
Paint color trends are always changing and evolving. As a pro painter, the challenge is to stay current so you can best help your customers in the color selection process.
One excellent resource is the annual Sherwin-Williams Colormix® Color Forecast. Each year, the company’s Color Forecast Team of color professionals spend months researching color, design and pop culture trends to develop their latest paint color recommendations.
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Colormix® 2018: The Hottest Trends in Paint Colors
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix® color forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix® 2018: The Hottest Trends in Paint Colors