Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have to keep visitors on your website for long enough to pique their interest. And that means not scaring off your prospects with features that are annoying or — even worse — that could make you look unprofessional. Continue reading Is Your Website Working Against You? 5 Features You May Want to Rethink
A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Beating the Sun with Cool Colors on Route 66
“It is our job as leaders to find the unique motivators for each person on the team and help them reach those,” says Art Snarzyk, a former paint contracting company owner who now heads InnerView Advisors, Inc. “It takes a moment longer and a little patience, but it’s truly a win-win outcome that will serve you for years.”
Continue reading 4 Types of Employees and How to Motivate Them
When that business meeting or conversation gets off to a rocky start – whether tense words are exchanged or you just don’t seem to be connecting – it’s time to push the reset button.
Continue reading Off to a Rocky Start? How to Reboot a Business Conversation Gone Wrong
By Terry Begue
How do you land the job when you’re the highest bidder? This is the one question I’m asked more than any other. In order to justify paying a higher price for your service, your customers need to see that you and your company are better than the competition. Continue reading 3 Ways to Get the Job Without Sacrificing on Price
Florida’s Emerald Coast is known for its beautiful white beaches and turquoise green water. Repainting the exterior of the Emerald Grande resort was a challenging but rewarding job for Restore Construction Group, Inc., a commercial contractor based in West Park, Florida. Continue reading Painting a Gem on the Emerald Coast
Extreme Cover Stain Blocking Paint and Primer is a new all-in-one solution that features excellent blocking against common stains such as grease, grime, food and cigarette smoke. Continue reading Extreme Cover: A Time-Saving, Stain-Blocking Solution
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix® color forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix® 2018: The Hottest Trends in Paint Colors
Need the best possible sealant for your job? Loxon® Polyurethane Sealants have been formulated to meet or exceed the highest industry performance standards in a wide range of sealing and caulking applications. Continue reading 6 Great Sealants for Your Toughest Jobs
Hotels, resorts and restaurants are an excellent sales opportunity for painting contractors who understand the market and are acquainted with the wide range of products available to keep these properties looking good. Continue reading 4 Tips for Success in the Hospitality Painting Segment