“Bien PRO” is a program developed by Sherwin-Williams to empower Hispanic paint pros and give them resources like color and product selection guides to grow their companies.
The campaign was launched in 2017 with the Spanish-language website, swlatino.com. The site has since been expanded to include a video learning portal that speaks to the specific needs of Hispanic paint professionals.
There are a number of how-to videos on topics like:
- paint selection
- color selection
- surface preparation
- brush and roller techniques
- spray application
- repair and touch-up
Business-building videos include expert advice on how to book more jobs, the tools that are needed to get the job done, and how to provide the best customer service. Watch videos at swbienprovideos.com.
Get more tips on running your business in the Pintor Pro Digital Edition business stories archive.