Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting.
Here are four ways Emerald Designer Edition Interior Latex paint will help you differentiate yourself from the competition:
1. Saves time and money
Emerald Designer Edition offers the convenience of self-priming with excellent application qualities that require less effort to achieve superb results.
2. Increases customer satisfaction
The ultra-smooth, uniform finish results in a virtually flawless appearance that is the finest yet from Sherwin-Williams.
3. Provides next-level performance
Emerald Designer Edition provides excellent washability and protection against burnishing for lasting color and sheen.
4. Offers exclusive new colors
Turn your customers on to the 200 brand-new colors available exclusively in Emerald Designer Edition, including brighter whites.
“Customers have been asking for brighter whites, just-right blues and greens, complex grays and beiges, and more muted tones of classic hues,” says Sue Wadden, director of color marketing at Sherwin-Williams. “What we’ve created perfectly rounds out our current selection of neutral options and chromatic colors. Beyond color, our new formula helps achieve a showstopping transformation.”
Making the best even better
Emerald Designer Edition was formulated to enhance the existing Emerald line of premium paints.
The new UltraWhite Base allows for brighter whites and best hide yet to deliver excellent coverage. A new gloss sheen provides exceptional finish for trim, cabinets, doors and more.
“The new base and sheen offer excellent application qualities that require less effort to achieve the superb results Sherwin-Williams customers expect,” says Rick Watson, director of product information at Sherwin-Williams. “Emerald Designer Edition is self-priming and provides excellent washability and protection against burnishing for lasting color and sheen.”
Visit the Sherwin-Williams contractor website for more information on this and other premium paint products.
