Described as “a breezy, blissful blue with a hint of silver lining,” Upward SW 6239 (224-C1) is the Sherwin-Williams 2024 Color of the Year.
“We’re really excited about this color,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It’s very light, it’s very beautiful, it’s kind of a silvery undertone, which we haven’t explored in a couple of seasons. So I think people are really going to like it.”
Upward is part of the Blues and Greens palette in Anthology Volume One, the Sherwin-Williams 2024 Colormix® Forecast.
“Coming out of COVID, blues and greens have been important as the colors of nature,” Wadden says. The blue color family, featuring shades ranging from blue-green to navy, is on the rise.
“The blue-and-green color group finds transitional harmony within a world of like colors and resonates beautifully with both cool and warm coordinates. Additionally, the commercial appeal of pale blue hues resonates widely. I can see this color used everywhere!”
This article was published in the Spring 2024 issue of Pintor Pro. ©2024 Fusable. Read more stories about helping your customers in the paint color selection process in the Pintor Pro magazine archive.
