Impress your customers with designer-favorite colors and the brightest whites in the Designer Color Collection from Sherwin-Williams, available in select products.
“The Designer Color Collection makes finding the just-right white easier than ever,” says Sue Wadden, Director of Color Marketing at Sherwin-Williams. “The brightest, purest whites that homeowners and designers are asking for are now possible.”
It all begins with the new color UltraWhite SW 9500, a unique base from Sherwin-Williams that can be tinted or used on its own to deliver the most brilliant whites on the market. UltraWhite is part of the new Pure + Pristine palette, which includes the brightest, purest whites from the original Emerald® Designer Edition™ collection and the ColorSnap® system.
The Pure + Pristine palette includes Light + Luminous (cool whites) and Warmth + Wonder (warm whites).
Along with the Pure + Pristine palette, the Designer Color Collection includes five other palettes: Form + Function, Minimal + Modern, Warm + Welcoming, Rustic + Refined and Classic + Collected.
See all the colors in the Designer Color Collection
Thanks to the UltraWhite base, these hues are now available in an expanded premium product assortment, including Duration Home® Interior Acrylic Latex, Gallery Series™ Waterborne Topcoat, and the complete Emerald® interior line.
This allows a whole-home approach to paint and color selection, including walls, trim and cabinets.
It’s also easier than ever to get color samples to share to share with customers.
Pros can go online to order up to 10 color chips for free. In addition, 8-inch by 8-inch peel and stick color samples are also available for $3.95 per sample.
Premium products for designer colors
The full array of Designer Color Collection colors are now available in these premium coatings.
Emerald® Interior Acrylic Latex
Advanced stain-blocking technology with anti-microbial agents* plus outstanding resistance to water streaking and spotting. For best results, use a Purdy® Clearcut® Elite™ brush or a Purdy® Marathon® roller cover for this paint.
Duration Home® Interior Acrylic Latex
Anti-microbial* paint with Moisture Resistant Technology for quick return to service and durability in moist environments like bathrooms. For best results, use a Purdy® XL® brush or a Purdy® Marathon® roller cover.
*This product contains agents which inhibit the growth of mold and mildew on the surface of this paint film.
Emerald® Urethane Trim Enamel
Interior/exterior paint for doors, trim and cabinets delivers the smooth, uniform finish of an oil-based enamel with the convenience of a water-based formula. For best results, use a Purdy® Syntox™ brush or a Purdy® Marathon® roller cover.
Gallery Series™ Waterborne Topcoat
A hard-wearing, professional-grade coating that will help pros achieve a flawless-looking, factory-like finish on cabinets, trim and millwork. This product is designed for spray application only.
This story was published in the Fall 2024 issue of Pintor Pro magazine. ©2024 Fusable. Photos courtesy Sherwin-Williams.
