Want to separate your company from the competition? Short videos are an excellent way to show off your work and can be posted on multiple channels: Facebook, Instagram, Twitter and your own company website.
“I think nowadays people enjoy a lot more watching a video than reading content on your website,” says Rodrigo Vasconcellos, founder of Palette Pro Painting and Renovation in White Plains, New York. “It really clicks with our customers.”
Videos about one of their Painting Hope community service projects and a time-lapse clip of a wall striping project have been successful marketing tools for his company.
“We shortened (the day-long striping project) to about two minutes and put some music there,” Vasconcellos says. “It’s fun and at the same time it’s useful for our clients.”
You can watch the company’s videos on their website, palette-pro.com.
Check out the Para profesionales en español playlist at youtube.com/sherwinwilliams.
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