While exterior painting projects bring welcome work to your business, they can also bring difficult questions: “What do you think of this color? What do you think would look best on the house?”

With a little guidance, you can feel confident making color recommendations to customers and become a key resource for them. We asked Emily Kantz, Color Marketing Manager at Sherwin-Williams, what homeowners are currently looking for when it comes to color.
Continue reading Exterior Color Trends for 2025 →