Category Archives: Online Extras

4 Easy Steps to Help Homeowners Beat Color Decision Paralysis and Start Jobs Faster

4 min read

First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint – and why many of your potential customers want your opinion on their color selection.

Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look.
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Difficult Customers? Here’s How to Deal with the Three Most Common Types

4 min read

Difficult customers can come in all shapes and sizes. Spend any time as a painting contractor and you’ll run into one eventually. Every contractor can probably recall a customer who made their work so difficult that they started to regret taking the job.

Unfortunately, these situations aren’t only frustrating, but can potentially hurt your business’ reputation if not handled correctly. As such, you need to be prepared for these customers in order to stay successful. And in a competitive marketplace where word-of-mouth is king, retaining customers and generating repeat business can grow your bottom line. In this article, we offer suggestions for how to professionally respond to three of the most common types of difficult customers.
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3 Common Taping Mistakes That DIYers Make, and How to Fix Them

4 min read

Good intentions don’t always yield the best results. And homeowners may not have the know-how or skills required to tackle some of the most basic prepping and painting tasks. When all else fails and a DIY project goes wrong, painting pros are called in to save the day. In this article, we’ve outlined three common DIY mistakes painting professionals encounter with solutions for how to fix them.
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5 Tips to Help You and Your Crew Beat Workplace Fatigue

3 min read

Painting can be hard physical labor, and many crews are putting in extra hours. However, a fatigued team can lead to reduced productivity, sloppy work and safety concerns. Here are some considerations for helping your crew stay sharp and energized throughout the day.
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