In each issue of Pintor Pro magazine, senior editor Jorge Arboleda goes behind the scenes with successful painting company owners for our series, The Painting Life. This time: Carlos Peña of San Jose Services in San Jose, California.
Continue reading The Painting Life: Carlos Peña Beats the Odds
Repeat business is where it’s at.
According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading 5 Ways to Generate Repeat Business
This article is the first of a new four-part series from Pintor Pro and the Painting Contractors Association (PCA) designed to help you understand and prepare for the challenges of business growth.
Continue reading The Path to Professionalism: A Step-By-Step Guide from the PCA
When new, existing or compromised concrete is your substrate, a wide variety of factors will determine the long-term success of your coatings project. And long before choosing a coating comes analysis of the surface and understanding the job your coating will perform.
Continue reading Coating Concrete: 3 Steps to Success
As part of our ongoing mission to help painting professionals maximize their jobsite productivity, each issue of Pintor Pro features a roundup of some of our favorite application tools and essential job site equipment and supplies. Here are our Spring 2022 issue picks:
Continue reading Spring 2022 Editor’s Picks: Tools to Make Your Jobs Easier and Faster
When it comes to production painting, you need a tape that sticks until the job’s done.
Continue reading A New Masking Option for Production Painters
A Sherwin-Williams initiative designed to help grow the skill sets of new painters and address an overall painting industry labor shortage continues to be a major success, according to company officials and the contractors who benefit from it.
Continue reading Use Paint Pro Training Videos to Teach Key Painting Skills
Running a profitable painting business takes a significant investment in time, effort and patience. As a business owner, it’s important to make strategic decisions to maximize profit and keep the business growing. This is especially true with equipment that is relied on every day. Continue reading Increase Productivity and Profits with New Sprayer Technology
In this article, we go behind the scenes to interview the pros who won the coatings bid for the world’s largest indoor waterpark: the Kalahari Resort in Round Rock, Texas: the Kalahari Resort in Round Rock, Texas. Continue reading Project Solutions: Painting the Country’s Largest Indoor Waterpark
The Sherwin-Williams Commercial Colormix Collections are a great resource that can help you assist your customers with color selection for all their jobs, from hospitality and healthcare to education and multi-family properties. Continue reading Colors Curated for Pros