Tag Archives: customer service

Difficult Customers? Here’s How to Deal with the Three Most Common Types

Difficult customers can come in all shapes and sizes. Spend any time as a painting contractor and you’ll run into one eventually. Every contractor can probably recall a customer who made their work so difficult that they started to regret taking the job.

Unfortunately, these situations aren’t only frustrating, but can potentially hurt your business’ reputation if not handled correctly. As such, you need to be prepared for these customers in order to stay successful. And in a competitive marketplace where word-of-mouth is king, retaining customers and generating repeat business can grow your bottom line. In this article, we offer suggestions for how to professionally respond to three of the most common types of difficult customers.
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5 Ways to Generate Repeat Business

Repeat business is where it’s at.

According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.

Studies also show that repeat customers spend 33 percent more compared to new customers.

With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.

In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
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