Social media is a good way to connect with both current and potential customers. Each platform works differently, and the needs of paint contracting companies may not be the same as other businesses. We asked the marketing experts at Sherwin-Williams for advice on the most effective ways for pro painters to use each major platform.
As the largest social network on the web, Facebook is an ideal starting point. Create a business page giving details on your services and values. Business pages can also take advantage of recommendation features, purchasing buttons and paid advertisements that are featured in users’ feeds.
Twitter provides a simple way to share short updates with users all over the world. Use this platform to participate in industry conversation and form relationships with other experts. Additionally, customers look to Twitter for fast customer service responses.
Designed to be more career oriented than other platforms, LinkedIn is a good resource for establishing industry credibility and connections. Share your work professionally, find and recruit workers, and connect with other contractors.
This visual platform is based entirely on photo and video posts. Establish your brand by posting high-quality photos of inspiration, works-in-progress and completed projects.
Houzz
Houzz is an online community focused on interior design and home improvement where users go for inspiration, products, and to connect with pros. Use this platform to connect with homeowners by showcasing your projects and answering questions in the forum.
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This story was published in the Summer 2019 issue of Pintor Pro magazine. Get more articles about marketing, management and other best business practices in the Pintor Pro Digital Edition business stories archive.
