Repeat business is where it’s at.

According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.

Studies also show that repeat customers spend 33 percent more compared to new customers.

With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.

In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
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