Social media is the new word of mouth. When customers seek your services, they are going to start their research online.
Continue reading Social Media for Painting Contractors
Do you have micromanaging tendencies? With a little self-awareness and some hard work, you can learn to let go. This seven-step approach will help you do it.
Continue reading Are You Stuck in the Weeds? 7 Steps to Avoid the Micromanager Trap
Sherwin-Williams Bien Pro (@SWBienPro) is a Spanish-language Facebook page dedicated to creating a community of painting contractors, like you, connect and find the information they need to take their business to the next level.
Continue reading Introducing Sherwin-Williams Bien Pro on Facebook
Repeat business is where it’s at.
According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading 5 Ways to Generate Repeat Business
This article is the first of a new four-part series from Pintor Pro and the Painting Contractors Association (PCA) designed to help you understand and prepare for the challenges of business growth.
Continue reading The Path to Professionalism: A Step-By-Step Guide from the PCA
