Category Archives: Online Extras

Is Your Website Working Against You? 5 Features You May Want to Rethink

3 min read

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have to keep visitors on your website for long enough to pique their interest. And that means not scaring off your prospects with features that are annoying or — even worse — that could make you look unprofessional. Continue reading Is Your Website Working Against You? 5 Features You May Want to Rethink

Beating the Sun with Cool Colors on Route 66

2 min read

A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
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4 Types of Employees and How to Motivate Them

2 min read

“It is our job as leaders to find the unique motivators for each person on the team and help them reach those,” says Art Snarzyk, a former paint contracting company owner who now heads InnerView Advisors, Inc. “It takes a moment longer and a little patience, but it’s truly a win-win outcome that will serve you for years.”
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